Who are we?
Zefen is a group of people with a great interest in African music. We are passionate about helping African artists earn a living from their work.
Is streaming useful to an artist?
In short, yes, it is essential. Industry figures show that alongside the falling sales of physical formats, such as CDs, mp3 sales are leveling off, and the area of the industry that is really growing is streaming. Last year subscriptions to streaming services rose by 51.3 percent worldwide (AFPI Digital Music Report 2014). Streaming is the future and will gradually become a vital source of income for every artist. Streaming will help you reach a much wider base of consumers as more music fans move away from buying CDs or downloading mp3s. It will also help you reach mobile and tablet users much more easily.
How can an African artist benefit from Zefen services?
Zefen is specifically targeted toward African audiences and fans of African music worldwide. Payment options are suited to residents of Africa, which will allow you to reach a potentially huge fan base. You will be able to reach a sizable number of African music fans who will be able to stream or buy your music and see you at shows.
What makes you different from Spotify, Pandora, and other streaming sites?
Two key differences make Zefen unique. The first is that we are the only revenue-sharing streaming site specifically focused on African music. We are therefore able to target our music directly toward African audiences and fans of African music. The second is that our royalty rates are substantially higher than those paid out by Spotify and Pandora. We are committed to a fair deal for artists.
Revenue and Payments
How much am I paid each time my song is played?
Every time one of your songs is played you will receive $0.02, which is higher than the industry standard. A promising, up-and-coming singer could expect up to 2,000 plays per day, which would earn them US $40 in a day or approximately US $15,000 per year. An established artist could earn more.
When am I paid?
Total royalties for each month will be paid on the 15th of the following month. For example, all royalties earned between the 1st and 31st of March will be paid to you on the 15th of April. Payments are issued when the amount you have earned exceeds $25.
How do I know how much I made today?
Log in, click the “My Account” tab at the top of the page, and look for a section titled “revenue.”
How does Zefen make money?
We make money through text advertising on or near your profile. We may consider audio and video advertisements in the future.
How do I increase my income?
The best way to increase your income is to engage with fans and share links to your Zefen music through your social media channels, your website, and anywhere else you can think of. Please make sure you always link back to your content at Zefen. Create channels on Zefen containing your albums and videos, which will make your music easier to discover.
How do I sign up and upload music?
1. Sign up: Create an account at Zefen by filling out a short form or signing in through Facebook here.
2. Upload: Uploading your content at Zefen using the “Upload” tab at the top of the page (appears when you sign in). You can create albums for audios and channels for your videos during the upload process.
3. Account: Manage your stats and see how much you have earned using the Zefen Dashboard.
4. Payment: You get paid on the 15th of each month (see “When am I paid?”).
What can I post?
You can post audio music and video that you have the legal rights to.
Privacy and Copyright
Will users be able to download copies of my music?
No. Users will not be able to obtain copies of your music or videos. We only allow streaming.
How do I file DMCA?
Use the DMCA (Digital Millennium Copyright Act) template, and email us at email@example.com. We will follow up with the proper investigation. Any uncollected revenue will be transferred to the rightful owner.
Can I terminate my account at any time?
You can terminate your account anytime you like, and we can remove any of your content as requested. Simply fill out the “removal form” at >Account>Support>Form. When you cancel your account or ask for content to be removed, we will pay you any royalties that you are owed on the following pay date.
How do I update my public profile?
Log in and click the “My Account” tab at the top of the page. In the left-hand column under “Account,” you should see an “Edit Profile” tab. Click on this tab, change the information you need to, and click “Submit” at the bottom of the page.
How do I create an artist profile?
Log in and click the “My Account” tab at the top of the page. In the left-hand column under “Artist,” you should see a “New Artist” tab. Click on this tab, and fill out the form. Click the “Submit” button at the bottom of the page.
Social Media and Marketing
How are you marketing Zefen?
Zefen is a new and exciting revenue source. It is a very good way to expand your sources of income. We have just finished our test run with a limited number of artists, which was successful beyond reasonable expectations. We are now ready to expand, and we want you to be part of it.